Justin Muller is a Principal Gen AI Applied Architect at AWS with 15 years experience in NLP, and 4 in Generative AI. He has worked with over 60 customers on generative AI, helping to design and build some of the largest workloads in North America. He is passionate about building generative AI at scale, particularly in terms of evaluations, accuracy, and cost. He has been dreaming about Artificial General Intelligence since watching Star Trek: TNG and is excited to be a part of pushing the frontiers of AI today.