Kamini Murugaboopathy is a results-driven analytics professional with over 10 years of experience transforming data into actionable business insights. Currently, has her own Analytis Consulting firm Wonderbow Analytics Pvt Ltd., where she is an analytic consultant for CPG companies on advanced analytics capabilities including Marketing Mix Models, Multi-Touch Attribution, and ROI optimization strategies for marketing investments exceeding $500 million.
Her expertise was honed through progressive leadership roles at Clorox, where she advanced from Global Insights Data Analyst to Associate Director positions in Marketing Measurement and Data Modernization. During her tenure at Clorox, Kamini championed agile experimentation mindsets within marketing functions, developed connected data infrastructures, and implemented cloud-based analytics platforms on Azure and Google Cloud. She successfully drove year-over-year ROI improvements while building self-service analytic capabilities that enhanced decision-making across the organization.
Kamini's analytical foundation began at PHD in Chicago, where she supported business units with media optimization strategies and worked on new business pitches valued at over $20 million. Her early career included roles at Carlson Restaurants and Sun Belt Line, where she developed expertise in consumer insights research and marketing analytics.
Her educational background includes a Master of Science in Marketing Research from the University of Texas at Arlington (GPA: 3.90) and an MBA from Francis Marion University. She holds additional credentials in business administration with a marketing focus.
Technical proficiencies span advanced analytics tools including Tableau, Power BI, SQL, Python, and SPSS, complemented by cloud platform experience on Azure and Google Cloud. Kamini excels in cross-functional collaboration, working with major partners like Amazon, Meta, Snapchat, and Google to optimize marketing executions and drive measurable business outcomes.
Known for her strategic planning abilities and exceptional communication skills, Kamini builds strong stakeholder relationships while delivering superior results through continuous learning and application of cutting-edge methodologies. Her track record demonstrates consistent success in managing complex projects and driving business growth through data-driven insights.