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Speaker

Katarzyna Henel

Katarzyna Henel

VP of Operations at Investoo

London, United Kingdom

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VP of Operations at Investoo, one of the leading investment news platforms.

Over 9 years of experience in management and marketing, with roles ranging from Digital Manager and Marketing Executive to CMO.

More than 5 years active in Web3, tech, and blockchain, specializing in strategy and building high-performing teams.

Recognized as a Top Crypto Female Entrepreneur to Follow in 2024 (CoinMarketCap, CryptoDaily).

Regular speaker at international events including NFT NYC, DeGen Summit, Cryptosphere, and Cashifams, sharing insights at the intersection of innovation, business, and technology.

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Area of Expertise

  • Business & Management
  • Information & Communications Technology
  • Media & Information

Topics

  • The importance of community building in crypto marketing
  • Building a successful crypto marketing strategy: best practices and considerations
  • Influencer marketing in the crypto space: what I've learned? Tips and tricks
  • The future of marketing: Web3 blockchain and beyond
  • The impact of AI on the future of Web3 marketing and advertising
  • Data management and optimalization in AI-driven Web3 marketing
  • AI and human touch: how marketers will use the AI-driven tools on daily basis?
  • The ethics of AI in maketing: striking the right balance between automation and human interaction

Katarzyna Henel

VP of Operations at Investoo

London, United Kingdom

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