Katherine Ong is an online marketing consultant, coach, and public speaker with over 20 years of experience. She advises clients across a wide range of industries (pharma, healthcare, federal agencies, academic journals, CPG, press, startups, and associations) on how to stay on top of and improve their online (and voice) brand presence. She has provided digital marketing strategies for brands including the National Cancer Institute (Cancer.gov), HHS ONC (HealthIT.gov), NOAA Fisheries, New York Health Benefits Exchange (NYStateofHealth.gov), and American College of Cardiology, and RollCall.com. She previously founded and ran the digital marketing and analytics team for Ketchum PR globally.

Mrs. Ong leans into cutting-edge technology. She wrote the first study of consumer adoption of wearable computers (2003), helped spur market adoption of electronic health records (HealthIT.gov), and supported the enrollment of New York state’s healthcare exchange (NYStateofHealth.gov). Prior to starting her own consultancy, she ran the online marketing and analytics team for Ketchum PR globally.

She has spoken at the Voice Summit, BrightonSEO, SES Chicago, Online Marketing Summit, as well as the American Marketing Association and PRSA events. She is also the host of the Digital Marketing Victories podcast, and the host of a micro podcast (and Alexa Flash briefing) called Daily SEO Tips. She earned both an MA from Georgetown University in Tech Marketing and Business and a BA in Social Psychology from Hampshire College. She has been featured in Humans of Analytics and on Forbes’ Outstanding Women in Analytics list.