Katyayani Nath
Marketing Strategy, GTM & Growth | Driving Adoption at Scale via Communities & Ecosystems | AI & Tech | Marketing @ MathWorks | LinkedIn Top Digital Strategy Voice | Speaker & Mentor
Bengaluru, India
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I currently work as a Marketing and Communications Specialist at MathWorks, where my role focuses on education marketing across India. I work extensively with institutions and stakeholders including students, faculty, and academic leadership, while collaborating closely with cross-functional teams at MathWorks to streamline processes, build communities, and scale impact.
My work involves building and managing MATLAB student communities and chapters, partnering with consortiums such as IEEE and ICT Academy, conducting seminars and community days, and leading initiatives like Smart India Hackathon and key tradeshow participations to drive brand awareness and reach. I also contribute to social media and event marketing strategies for large-scale MathWorks India events.
I joined MathWorks as an intern in 2022 after completing my MBA and converted to a full-time role. I am proud to be the first intern hired in India and one of the youngest hires globally in the Marketing vertical.
Prior to this, I completed 14+ internships across brands and institutions including Burger King, IIM Bangalore, DCM Shriram, Woovly, and multiple startups. My experience spans sales, marketing, market research, brand, growth, and digital engagements, where I contributed to revenue and business growth. During this phase, I led content and marketing teams and worked closely in Founder’s Office roles, gaining hands-on exposure to building and scaling businesses.
Over the years, I have been invited to speak to students, professionals, and startup founders on topics such as AI and Generative AI for marketers, career and internship strategy, LinkedIn optimization, resume building, and transitioning from college to corporate life. I have conducted sessions for 5,000+ learners, collaborating with organizations like Katalyst India, Delhi University and have served as a jury member for hackathons at Atria College, BMSCE Bangalore, NPS HSR, and other institutions.
I hold an integrated BTech (Computer Science) + MBA (Marketing) degree from NMIMS Mumbai, with a minor in Business Analytics. During my academic journey, I was actively involved with ACM, IEC and I am a recipient of the Meritorious Student Award, recognizing the top 1% of students at NMIMS.
Outside of work, I enjoy traveling, exploring new cultures, and learning through experiences. I love reading books, decoding the human brain through research papers, listening to podcasts, and mentoring students and professionals on career growth and marketing strategy.
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