Kelsey Smith is a seasoned Marketing Cloud Administrator at Purdue University's Mitch Daniels School of Business, where she manages and optimizes Salesforce Marketing Cloud. With over eight years of marketing experience, she drives personalized communication with prospective students by aligning strategy and data. Kelsey holds an MBA in Marketing from East Carolina University and is a certified Salesforce Marketing Cloud Administrator and Email Specialist. She brings a commitment to innovation, collaboration, and excellence, supporting Purdue’s mission to transform lives.