Kenneth Oyeniyi
Senior Communications Officer at Paradigm Initiative
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Kenneth Oyeniyi is a strategic communications professional, multidisciplinary creative director, and brand strategist with extensive experience in digital rights advocacy and visual storytelling. As Senior Communications Officer at Paradigm Initiative, a pan-African social enterprise advancing digital rights and inclusion, he develops compelling visuals and high-impact media strategies and coordinates international campaigns to promote internet freedom and inclusive digital participation.
Kenneth is a 2024 fellow of the African School of Internet Governance (AfriSIG) and an alumnus of the Atlantic Council’s DFRLab Digital Sherlocks programme and the Orange Academy, one of Africa’s leading branding schools. He combines data-driven analysis, creative art direction, and brand strategy to deliver measurable impact across the continent.
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Area of Expertise
Creative Communications: The Power of Audiovisual Mediums in Mainstreaming Digital Rights
Paradigm Initiative has actively documented the State of Digital Rights and Inclusion on the continent through its annual report, “Londa.” Although this report reaches a large audience, it has reached a significantly wider audience following its adaptation into short films. So far, the organisation has produced four short films: Training Day, Focus, Finding Diana, and Undersight.
Beyond historical facts, PIN frames the Londa report findings into storytelling while spotlighting the current realities plaguing the digital rights and inclusion ecosystems and highlighting what various stakeholders should do for a progressive state.
Undersight: The last edition of the organisation's film has garnered over 600,000 views in just six months of its public release on YouTube.
This trend shows the need for more organisations to leverage creative means to deliver messages from different themes to the intended target audience, wrapping them in mediums that are informative and entertaining.
Assessing Universal Service Funds in 26 African Countries
The African Union adopted the African Digital Compact (ADC) aimed at harnessing the transformative potential of digital technologies to foster sustainable development, economic growth, and societal well-being. However, the extent of digital exclusion in Africa remains pronounced and access to digital technologies is a major concern. The gap lies in digital infrastructure which is not developing at the rate required to reach underserved communities and many are left behind. Persons with disabilities and women are the most affected. The implementation of the Universal Service Funds in African countries is a strategic solution to bridging digital divides and increasing internet access but this approach is not yet being optimally utilised. Paradigm Initiative’s 2023 Londa Report, which assesses 26 African countries, provides insights into the implementation of Universal Service Funds. The report flags gaps and challenges that are barriers to the realisation of the 2030 Agenda for Sustainable Development and the African Digital Compact (ADC). This session will present findings on the number of countries in Africa implementing the fund and draw lessons from countries that are taking proactive action, and discuss the role of agencies that provide oversight for the implementation of the USF. The meaning of universal connectivity will be unpacked and a call made for different actors to collaboratively strive towards universal access and connectivity. The session will advance the ADC's ambitions of bridging the digital divides by making digital technologies accessible across the continent and enhancing digital skills to prepare Africans for the digital economy
Stop Broadcasting, Start Communicating: Optimising Channels for Digital Rights Conversations
Development communication is often treated as a broadcasting exercise focused on reach, visibility, with teams blasting heavy technical jargon at their audience. As a result, many digital rights messages fail to engage the very communities they are meant to serve.
This session explores how organisations can move from one-way broadcasting to meaningful communication by critically examining the selection, design, and use of communication channels. Drawing from development communication practice, the session will show how channel choices are inherently powerful decisions that can either enable or exclude participation in digital rights conversations.
Participants will reflect on how to optimise communication channels to foster dialogue, trust, and community engagement, particularly among marginalised and underserved groups. The session also highlights the importance of empowering communication teams with the authority, skills, and institutional support needed to design inclusive, rights-based communication strategies that lead to real impact beyond visibility.
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