Speaker

Kent McDonald

Kent McDonald

Product Manager and Writer

Winterset, Iowa, United States

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I write about and practice software product management in a variety of industries including retail, fintech, agriculture, financial services, health insurance, nonprofit, and automotive. I practice my craft with a variety of product teams and provide just-in-time resources for product people at insideproduct.co.

When not writing or product managing, I’m #ubersherpa for my family, listen to jazz and podcasts (but not necessarily podcasts about jazz), and collect national parks.

Area of Expertise

  • Business & Management

Topics

  • Product Management
  • Data Product Management
  • Software Product Development

Accelerating Products Wrapped

Each track will be wrapping up the highlights of the sessions inside their tracks over the past week.

How to survive and thrive in a digital transformation

Many organizations use digital transformation as a strategy to succeed in today’s complex environment. Individual contributors can and should play a key role in applying digital technologies to create and improve business processes.

To ignite your potential, you can use your skills to help any digital transformation succeed.

Attend this session to learn how individual contributors can contribute to successful digital transformations. You’ll also find out how to tell if you’re in a digital transformation in name only and find out how you can make the best of that situation.

You’ll also learn about techniques that are helpful in both circumstances.

- Discover the problem you’re trying to solve with story-based interviews
- Make informed decisions guided by decision filters and a well-formed problem statement
- Understand context to properly select and adjust your approach

Join this session to learn these techniques and gain access to helpful resources. The knowledge you gain will make you a crucial part of your organization’s digital transformation.

Kent McDonald

Product Manager and Writer

Winterset, Iowa, United States

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