Khushboo Sorthiya
Sitecore Technology MVP (4x), Tech Lead at Horizontal Digital
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I'm Khushboo Sorthiya, honored to be a 3x Sitecore Technology MVP. Currently, I work as a Technology Lead at Horizontal, bringing 10 years of Sitecore expertise to the table. With a keen interest in technology, I'm always eager to learn and tackle new challenges head-on. Sharing knowledge is something I truly enjoy, and you can find insights from me on my blog: https://sitecorecorner.wordpress.com/
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XM Cloud's Embedded Personalization vs Sitecore Personalize: What, Why, When and How
Dive into the world of personalization with a focused comparison between XM Cloud's Embedded Personalization and Sitecore Personalize. Feeling overwhelmed by the array of options in Sitecore? This session acts as your guide, helping you understand the nuances between these two powerful tools.
We'll kick things off by dissecting XM Cloud's embedded personalization capabilities, highlighting its user-friendly interface and seamless integration with Pages. Learn how to effortlessly create targeted experiences and preview content for different audiences, all within the familiar Sitecore environment.
Then, we'll unravel the complexities of Sitecore Personalize, showcasing its advanced features such as custom rules, A/B testing, and real-time personalization at the component level. Witness firsthand how Sitecore Personalize empowers you to craft dynamic journeys that captivate your audience.
As we compare these tools head-to-head, we'll address the crucial question of when and why to choose each. Armed with a clear decision-making framework, you'll gain insights into selecting the ideal tool based on your project goals and budget constraints. Discover how to harness the combined power of XM Cloud and Sitecore Personalize to elevate your personalization strategy to new heights.
Whether you're a seasoned marketer or a savvy developer, this session offers valuable insights to help you personalize like a pro with Sitecore. By the end, you'll be equipped to make informed decisions, craft compelling experiences, and drive meaningful engagement and conversions.
Join us on this journey to master the art of personalization within Sitecore and unlock the full potential of your digital experiences.
Integration of Generative AI within Sitecore: Enhancing Digital Experiences and Content Creation
Sitecore is a powerful tool that enables businesses to create personalized digital experiences across multiple channels. Generative AI, on the other hand, focuses on generating new and creative content using machine learning algorithms. The integration of generative AI within Sitecore presents exciting opportunities for enhancing customer experiences, optimizing content creation processes, and and improving overall engagement. In this session, we will explore the integration of generative AI techniques within the Sitecore digital experience management platform. We will delve into the potential benefits, challenges, and implementation strategies for incorporating generative AI capabilities within Sitecore. Through real-world case study, we will demonstrate how businesses can achieve improved customer experiences and enhanced content creation efficiency by leveraging the combined power of Sitecore Composable Solutions and generative AI. By the end of this session, attendees will have a clear understanding of the potential of combining generative AI with Sitecore and the steps involved in implementing such a solution. Join us in this session to discover how the integration of generative AI within Sitecore can unlock new possibilities for delivering exceptional digital experiences and revolutionize your content creation processes.
Troubleshooting Sitecore on Azure PAAS
This session focus on hosting and debugging the Sitecore Application in Azure PaaS. It also focuses on how Azure PaaS provides a diversity of solutions which both Developers and Clients can use to troubleshoot Sitecore related errors and logs.
Khushboo Sorthiya
Sitecore Technology MVP (4x), Tech Lead at Horizontal Digital
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