Krešimir Končić is a Croatian engineer, technology writer, and the founder and CEO of Neuralab. Since 2007, he has been building digital products and leading teams developing complex web and eCommerce applications for clients across Europe and the United States. Neuralab’s work has included projects for HBO, P&G and UNICEF.

His academic background spans mechanical engineering and artificial intelligence at the University of Zagreb, followed by a BSc (Honours) in industrial engineering at the UK’s Open University. He also trained in software development at Algebra and participated in engineering projects across Europe, including robotics in Switzerland and aircraft-design workshops in the UK. In 2006, he received the University of Zagreb’s Rector’s Award as part of a team developing an unmanned aerial vehicle.

Krešimir’s work with artificial neural networks began in 2006–2007, when he helped build a financial forecasting model that gave Neuralab its name. His programming experience stretches from QBASIC and ActionScript to C#, JavaScript, SQL and Swift. Running a company has given him plenty of opportunities to discover what those languages cannot settle.

A Netokracija columnist since 2015, Krešimir's writing combines an engineer’s curiosity with a working familiarity with budgets and the awkward distance between a convincing demo and something people can actually use. His book, Coding Is the Easier Part: Makers, Machines, and the Mess in Between, draws on that experience to explore how software gets made and what that tells us about its future.

He lives in Zagreb with his wife and son, who regularly receive detailed answers to tech questions they never asked.