I'm just an SEO who loves to experiment with how search works and how to rank.

I'm the CEO and co-founder of Ovisy, an agency in Zagreb, and I've worked on hundreds of websites, over 200 of them web projects I've run personally. I came up through leadership roles in media corporations and digital agencies across the region, which is probably why I'm more interested in whether a thing can be measured than in whether it sounds clever.

That got out of hand in 2026. I spent the summer reading 9,249 SEO, AEO and GEO documents to find out which tactics anyone had actually measured, then graded 161 of them on the quality of the evidence behind each one. Only 85 of the 754 sources came from a controlled test, and a single company ran 55 of those. It's free, no form, under DOI 10.5281/zenodo.22768160.

I share what I find on LinkedIn and in SEO Hrvatska, the biggest SEO Facebook group in the region. We started it a few years ago and it's at 2,500 members now, which I'm still quite proud of.

I've spoken at SEO Vibes Summit in Zakopane, Web Summer Camp, Zagreb SEO Summit and the Croatian Chamber of Economy, and I was a guest on the Majestic podcast talking about SEO in 2026. I also organise Croatia SEO Summit and Zagreb SEO Day, so I know the job from the other chair: hit the clock, send slides when asked, and don't pitch your agency from stage.