Kristoffer Fredriksson
Digital Strategy Twofour
Lund, Sweden
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Kristoffer Yi Fredriksson has been a part of the web-industry for nearly as long as there has been a web-industry. He lived through the .com crash and has remade himself from game developer, to flash-developer, to HTML5 developer and finally concept development and digital strategy. The best thing with his professional career (according to himself) is that he has had the opportunity to shape a new kind of profession.
Area of Expertise
Topics
The Three Trends that Drive All Digital Communications
Digital marketing and communication is old enough that we can identify some important trends. Kristoffer will explain why automation isn't a sure fire solution, what enshittification is, and what he's learned from 25 years of digital marketing.
no technical knowledge needed, 30 minutes, aimed at marketing departments
The one constant in tech is change - how to deal with it
An inspirational talk on how to deal with the rapid pace of change in technology.
During his 25 years in interactive media Kristoffer Yi Fredriksson has found himself on the incumbent side of disruption numerous times, but he has also been fortunate enough to have been part of teams that stumbled upon the future, years before anyone else. The lessons he learned might surprise you.
In this talk Kristoffer will talk about how we should deal with becoming obsolete.
How people in competitive gaming and Go have responded to AI. And how we can think about technology in a smart way that will help us see through the hype and cut to the core.
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