- Leveraging web3 technologies, innovative mindsets, and analytical thinking to drive radically improved end-user experiences. -

- Personal Info and Speaking Role / Topics -

I am a firm believer in offering thought leadership around the benefits of web3 technologies and how it can be used to radically improve end-user experiences, as well as pioneering a wider shift towards true digital ownership and self custody of our digital experiences.

In particular, I focus most of my thought leadership on the ability of gaming to bring the next 1 billion users to web3, and the key ways in which this can be done, namely: a clear focus on gameplay first and providing entertainment value over financial incentives; making the onboarding for players as frictionless as possible; using simple, user friendly concepts that hides the tech behind already established platform native concepts and allows customers to use platforms without fully understanding the technology behind it; creating more sustainable gaming economies and monetisation models which protect the core game loop from on-chain tokens and pay-to-win mechanics.

As well as this, I also like to speak about the power of web3 technologies and digital ownership in a wider context of other use cases beyond gaming, and how this can be done in ways which make progress in the world and provide more inclusive and sustainable global prosperity.

In terms of my personal background, I have completed an MSc with Distinction in Entrepreneurship from UCL, a top 10 global university, I previously founded an e-learning gamification platform before founding Litoja Labs, and also published a dissertation during my undergraduate degree titled 'Keeping Up With Technology” which outlined strategies for society to better keep up with exponential technological innovation in ways that are more aligned with wider societal aims.

I would happy to take speaking roles as part of a panel as well as an individual, and am happy to discuss on a wide range of topics around web3, blockchain, digital ownership, and gaming as outlined above.

I have also attached some examples of my thought leadership tweets/threads on Twitter which outlines some of my thoughts around these topics:

What’s going wrong with Blockchain Gaming? -> https://twitter.com/LiamAradena/status/1522186770863079431

More sustainable gaming economies -> https://twitter.com/LiamAradena/status/1562203407817007104

The use of NFTs in digital trading card games -> https://twitter.com/LiamAradena/status/1568275299355316224

Explaining the need for web3 and digital ownership -> https://twitter.com/LiamAradena/status/1588174375995330560

Hiding the tech behind established platform concepts -> https://twitter.com/LiamAradena/status/1584765431033651201

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- Company Info -

Aradena is a new, unique and strategic game that attracts traditional gamers by combining the addictive game loops of digital trading card games with a visually immersive 3D hex battlefield, where players utilise movement and positioning to engage in tactical battles. We have taken inspiration from other popular games like Hearthstone, Warhammer, Civilisation, and even chess.

Alongside our innovative and refreshing game design, we are also solving clear user pain points through web3 technologies: 1) True game asset ownership, 2) The ability to trade and sell assets for real money, 3) Limited earning opportunities from skill-based LTE tournaments, 4) A real stake in the game economy through on-chain tokens.

We raised a pre-seed equity round led by Animoca Brands last year, and Yat Siu, the chairman of Animoca Brands has previously commented in a public release that “Aradena has strong plans to push the adoption of blockchain gaming by providing players with full digital ownership and a high-quality gaming experience. We are thrilled to support Aradena’s efforts to achieve this goal.”

We have been developing for 14 months since then, and are in Alpha stage of development at the moment and will launch our closed beta in Q1 2023.