Lianne Stewart
Founder, The Narrative Office: Narrative Strategy for Enterprise CMOs and Senior Marketing Leaders
Toronto, Canada
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Lianne Stewart named something most marketing organizations feel but can't articulate: the Safety Tax. It's the cost of building narratives for the people who approve them internally rather than the people who need to believe them externally. Her work moves that conversation upstream, before the cost is already paid.
She's the founder of The Narrative Office, working with enterprise CMOs and senior marketing leaders at companies including Amazon Ads, Pinterest, Dolby, and Shopify. She spent 10+ years at Meta, including contributing to the internal communications strategy for the Facebook-to-Meta rebrand. She built the Narrative Council, an open-source scrutiny engine for the document nobody scrutinizes, and publishes The Safety Tax on Substack.
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