Libby Swan
Co-Founder/CEO, Axioned
Stamford, Connecticut, United States
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Libby is the Co-founder/CEO of Axioned. (Actioned with an X!)
As digital engineering specialists creating digital solutions, Axioned helps businesses by building and improving their digital presence. Whether it’s a website, an app, or any online service, Axioned brings ideas to life and helps businesses grow.
For over 20 years, Libby has been working with global and frequently remote team members to execute innovative digital user experiences & technology projects.
She started at GE in 2001 in their technology graduate program (IMLP, Information Management Leadership Program).
She has spoken at events and conferences, such as: ProductWorld, Developer Week, SPA Conference, and SheCanCode.
Speaking Events/Features:
- Women in Tech Community Award (Individual/Public Voting) Nominated - https://www.womentech.net/nominee/all/all/107430
- NYTechWeek 2024 - https://www.linkedin.com/posts/libby-swan-axioned-enabling-digital-endeavours_nytechweek-techwomen-networking-activity-7203802333535739904-bGrY?utm_source=share&utm_medium=member_desktop
- WomenTech Network 2023 - https://www.womentech.net/speaker/Libby/Swan/76623
- DigitMarCon NYC 2023 - https://digimarconeast.com/speakers/
- DigiMarCon London 2022 - https://www.youtube.com/watch?v=xmC8_Xmibn8
- Philadelphia Pitch Slam/2022 - https://bit.ly/PhillyPitchSlam2022
- ProductWorld/2022 - "Where's your rubber duck? (Problem solving & debugging with rubber ducks & humans)"
- Ada's List/2021 - "How to make things happen!"
- SPA Conference (BCS, The Chartered Institute for IT)/2021 - "What does it take to scale and grow a diverse and remote team?"
- Sweathead (with Mark Pollard) Podcast/2019 & 2020
- SheCanCode London/2020
- Pitch 100 Superwoman London/2019
- Ada's List/2019 - "E.Q. Eats I.T. for Breakfast"
- Developer Week/2019 - "E.Q. Eats I.T. for Breakfast"
Area of Expertise
Topics
Where's your rubber duck? (Debugging with rubber ducks & humans)
Growing the B2B digital services firm, Axioned (est. 2006), has been a fun and challenging journey.
Rubber duck debugging: "Many programmers have had the experience of explaining a problem to someone else, possibly even to someone who knows nothing about programming, and then hitting upon the solution in the process of explaining the problem."
In scaling and growing Axioned, my team and I try to fully embrace the rubber duck method (aka "talk things out to test it out") to solve problems AND get things done.
This is a highly interactive session (IF it's allowed to be) with exercises that encourage participation amongst attendees.
It lights people-up + drives "aha" moments.
Agenda:
- Intro & practical(s): GTD (getting things done) and how to correctly define "next actions" (verbs/doing words clarify)
- Intro & practical(s): Rubber duck debugging aka "talking things out to test it out" - and how this supports GTD
First public delivery in 2021
Most recent, Ada's List Conference 2021
Target audience: Developers and/or any team members working together to get things done
Preferred session duration: 45m. But I'm adaptable on this also.
Preferred session requirements: The ability to run breakout exercises remotely. Which CAN be supported by Zoom. But I'm adaptable on this also.
How to Build a World-Class B2C App for the App Stores in 6 Weeks: A Battle-Tested Blueprint
Pitch: Building a high-quality app in 6 weeks sounds daunting—until you rethink how it’s done. In this talk, I’ll share how our lean team delivered a world-class B2C app for the app stores by streamlining team structure, tools, and execution.
How we did it:
- Empowered Team: Mid-to-senior engineers owned decisions and problem-solving.
- Process: 1-day iterations with rapid feedback loops drove continuous improvement.
- Tools: React Native + Expo delivered speed and quality, while AI tools like Cursor boosted productivity.
- Mindset: Designs were guides, not rules—flexibility ensured real-time adaptation.
This session is a playbook for teams aiming to deliver exceptional apps quickly. Attendees will learn to prioritize progress over perfection, empower teams to move fast, and leverage tools that minimize friction and maximize results.
Women In Tech Global Conference 2023
Session: 4 tips for avoiding dips in productive & creative energy flows (for individuals and teams)
How many of us see drops in our productive or creative energy because we are lost in our thoughts of judging another or ourselves? How many of us see our team mates loosing steam because they're lost in similar thoughts or they see/feel our judgment?
I've been in these scenarios, as well as witnessed these scenarios, often. Both in growing/scaling my own technology services company, Axioned, since 2008, as well as my pre-Axioned life. Aka from 21 years working with other people.
In this session we'll cover 4 tips that everyone - developers and engineers included - can focus on (instead of judgement) to avoid dips in productive and creative energy flows.
ProductWorld 2022 Sessionize Event
SPA Conference 2021 Sessionize Event
Libby Swan
Co-Founder/CEO, Axioned
Stamford, Connecticut, United States
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