Most Active Speaker

Linda Torrång

Linda Torrång

Data Platform Engineer, DataMasterminds

Rättvik, Sweden


With a diverse background in journalism and retail, Linda brings both business insight and attention to storytelling to the table as a data warehouse developer. Coupled with her passion for learning new tech and trying new things.


  • Most Active Speaker 2023

Area of Expertise

  • Business & Management
  • Information & Communications Technology


  • Microsoft Business Intelligence
  • Microsoft Power BI
  • Azure Data Engineering
  • Azure Data Platform
  • Azure SQL Database
  • Fabric Data Engineering

Empowering Success: Focusing on End-User Engagement with Power BI

How do we effectively demonstrate the value of Power BI to our business users?

When implementing Power BI into a business, the end users are often told when the decision has already been taken. Leaving them with the information that they must abandon their current methods of working with data to simply embrace using Power BI instead. However, without proper information and engagement with these users from the start, driving adoption becomes a significant challenge.

If reports and dashboards are not being utilized, it is our responsibility. There may be various reasons for why this fails, regardless of the reasons, what truly matters is addressing the issue and finding solutions and preventing this failure from happening again in future. Tools are just that - tools to achieve an outcome. In the case of Power BI, the desired outcome is to empower business users to extract more insight and create more value from the data they work with on a daily basis.

This session will emphasize the importance of user enablement, ensuring users understand not just how to use the tool, but much more important: why it is being implemented and how it will serve their needs better in the first place. Why do we want them to leave the safe haven of Excel? What value does a single point of truth bring? Why does this matter to THEM?

In addition, I will showcase some user-centric features designed to enhance adoption in Power BI, to empower users to feel engaged in a data-driven environment.

Effortless Row-Level Security: Automate and Centralize

Are you tired of managing access control for everyone in your organization? Would you like to implement it once, and let it run itself?
Let's automate it!

Data security and access control are central to any organization's data governance strategy. Row-Level Security (RLS) is a powerful feature that ensures that only authorized users can access specific data.
However, establishing and managing RLS can be a complex and time-consuming process.
This session will delve into a comprehensive strategy for streamlining RLS implementation and automation to create an integrated and self-sustaining security framework.

By attending this session, you will gain a deeper understanding of how to deploy RLS in a single, centralized location and automate it.
You will leave with the knowledge and tools needed to implement a robust and self-sustaining RLS framework that efficiently protects your organization's sensitive data and ensures compliance with privacy and security regulations.

Synapse Pipelines implementation patterns for the real world

No pipeline is the ultimate pipeline.
Parameterization won't save the day in every project.
In the real world you need to consider several factors as cost, efficiency, evolvement and documentation.
This session will discuss the importance of having flexible implementation patterns to build from according to different specifications. With more efficient development you get more reliable time estimations which then gives you and your customer higher satisfaction.

Multitasking for Mortals - How to Stop Multitasking and Start Getting Things Done

The Hydra has five heads. You don't.
Stop expecting yourself to multitask like a five-headed monster!

We often find ourselves in multiple projects and challenges and try to work on everything at once. Unfortunately that will not lead to the results you hope to achieve - simply because the human brain is incapable of true multitasking.
What can be done? Either you scale down, scale out or burn out.

By embracing better structure and learning to do mindful, conscious context switching, not only will you be able to do more with maintained or improved focus - you will also be able to do so in multiple areas simultaneously. This is "multitasking" in a way that actually works for the mortal brain.

An ounce of planning is worth a pound of result. Good planning will decrease stress and increase your chances of achieving your goal. I'll show you how.

Learning to Listen - Making the Most of Mentoring

Mentoring someone in the community is one of the most profound experiences imaginable. You will get to influence and guide someone who might have several decades worth of experience but has never been involved in the community, someone that is just getting started on their journey, or might be anywhere in between.
You are an established technical expert, a renowned speaker, a firmament in the communty - certainly you can teach your mentee everything they need to know? While you may very well be able to, but that might not be what your mentee needs. In fact - it was never about you.
On the other side of that coin, being mentored by someone in the community can be both exciting, scary, frustrating and challenging - but if everything works out, it can also enable you to take the next step in your career. On the surface, handling mentoring as a veteran in the industry may bring different challenges than as someone who is just getting started, but fundamentally it all comes down to the same thing: trust.
In this session, a mentor and a mentee share their views on what it means to be a mentor and a mentee, talk about the challenges they both face in their respective roles and in their respective lives, and explain the importance of listening.

How to avoid the most common junior mistakes

Everyone will start their career as a junior - that is the very definition of someone new in the field. As juniors, we have a clear tendency to make the same mistakes as other juniors all around the world.

Imposter syndrome - check.

Working too much - yep.

No clear skill development plan - that too.

The list could go on. I sure have made my share of "junior mistakes" and would like to spare others from at least some of the agony.

Let's try to steer clear of unnecessary agony and learn from those who came before us. Let's try to make the world of data a healthier place to work in.

It's hard enough to keep up with fast-changing technology as it is - we really don't need to make things even more difficult for ourselves by making the same mistakes over and over again.

This session will discuss some (way too) common mistakes, and share some possible solutions to make starting life in the tech lane a bit easier.

Feedback link:

+5 Wisdom - Learn to Ask Better Questions to Solve the Right Problems

Asking questions is easy. Anyone can do it, and, in fact, it is done every day. Asking good questions is harder. It takes some thinking about the problem before the question comes to mind, but it can be done.
Asking really good questions is very, very hard. It's so hard that the really good questions are rare. Why is that? It might be because we're asking the wrong questions.

We think that the technical community tends to jump straight to trying to solve the problem as stated instead of considering if the problem identified is even the actual problem in the first place! By taking a step back and considering the bigger picture instead of focusing solely on the stated problem, we can not only find other solutions, but we might even find better questions to ask. In essence: look further. Ask better questions.

As a journalist, Linda used to be all about open ended questions in order to let the subject frame the problem. As a solutions architect, Alexander was all about trying to avoid the detailed technical solutions to a people problem. Together we found better ways to find the answers that mattered.
We want to help you figure out how to ask better questions - and subsequently how to become a better problem solver.

We will discuss why words matter, when you should not always listen to what is said, and how your choice of questions will always give you the answers you deserve.

dataMinds Connect 2023 Sessionize Event

October 2023 Mechelen, Belgium

Data Saturday Holland 2023 Sessionize Event

October 2023 Utrecht, The Netherlands

Power BI Next Step 2023 Sessionize Event

September 2023 Copenhagen, Denmark

Data Moshpit 2023 Sessionize Event

September 2023 Berlin, Germany

Data Saturday Stockholm 2023 Sessionize Event

May 2023 Stockholm, Sweden

SQLBits 2023 - General Sessions Sessionize Event

March 2023 Newport, United Kingdom

Data Toboggan - Cool Runnings 2022 Sessionize Event

July 2022

Data Saturday Stockholm 2022 Sessionize Event

May 2022 Stockholm, Sweden

SQLBits 2022 Sessionize Event

March 2022 London, United Kingdom

New Stars of Data #3 Sessionize Event

October 2021

Linda Torrång

Data Platform Engineer, DataMasterminds

Rättvik, Sweden


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