Lisa Chase is Senior Director of Marketing and Strategic Planning for the Department of Otolaryngology – Head and Neck Surgery at the Mount Sinai Health System in New York. She crafts, executes and measures strategic marketing plans for the Health System, Icahn School of Medicine at Mount Sinai, and individual hospital initiatives to enhance reputation and build practice volume. She has more than 15 years of digital media experience in the healthcare industry and has assisted with a 625% growth in revenue over five years.

In 2014, she launched the first Same Day Appointment Program on the east coast in an academic medical center, which was scaled to the entire Mount Sinai Health System. Lisa tracks and benchmarks marketing campaigns (deadlines, deliverables and KPIs) and budgets, and manages all content/messaging for digital/social and traditional media.

Prior to joining Otolaryngology – Head and Neck Surgery, she was Associate Director of Marketing in the Central Marketing Department, supervising a team of digital marketing managers and freelance writers for web and social media initiatives. She has served on the Media and Public Relations Committee of the AAO and has won several awards for excellence in healthcare marketing.