Lisa Nicholls was an advertising sales executive for a local newspaper. When the newspaper closed, she took her knowledge of multi-channel communications platforms and started developing and implementing social media strategies for clients. Nine years later, Lisa is a go-to expert, specializing in creating an online presence and greater visibility for small to medium-sized businesses through the use of social media, ultimately helping clients grow and attract new business. Lisa enjoys working with entrepreneurs, nonprofits and established business owners who are struggling to use social media effectively, and in helping them better understand what it takes to have a successful social media presence. Lisa is a frequent speaker about social media in front of large and small groups,, and loves sharing her knowledge with other business owners. She has a B.S. in Biology from the College of William and Mary, and a Masters Degree in Public Administration from the University of New Haven.