Louis Davidson
Database design writer, speaker, and doer.
Cleveland, Tennessee, United States
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Louis is the editor of the Simple-Talk website. Prior to that, has was a corporate database developer and data architect for a non-profit organization for 25 years! Louis has been a Microsoft MVP since 2004, and is the author of a series of SQL Server Database Design books, most recently Pro SQL Server Relational Database Design and Implementation.
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Relational Database Design Fundamentals
Data should be easy to work with in SQL Server if the database has been organized as close as possible to the standards of normalization that have been proven for many years, but are often thought of as old-fashioned. Many common SQL programming "difficulties" are the result of struggling against these standards and can be avoided by understanding the requirements, applying normalization, as well as a healthy dose of simple common sense. In this session I will give an overview of how to design a relational database, allowing you to work with the data structures instead of against them. This will let you use SQL naturally, enabling the query engine internals to optimize your output needs without you needing to spend a lot of time thinking about it. This will mean less time trying to figure out why SUBSTRING(column,3,1) = 'A' is killing your performance, and more time for solving the next customer problem.
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