LUI is a Peruvian-born, New Jersey-based independent bilingual artist, Web3 musician, and creator building at the intersection of music, technology, and community.

He is the founder of Your Vibes Attract Your Tribe, a community-driven movement focused on connection and collaboration within Web3, and Web3SoulSounds, an initiative exploring the future of independent music.

With 1M+ streams across platforms, LUI has spent years experimenting with music NFTs, blockchain technology, AI, and new models for artists to connect directly with their communities. His Web3 journey includes multiple sold-out Music NFT collections, the NFLUI digital/animated music universe, and repeated participation in WaveWarz, where he has competed, collaborated, and earned as an independent musician.

LUI has also expanded into AI-powered music and visual storytelling, using emerging tools to bring his music and characters to life while continuing to champion independent artists.

His work is rooted in one simple belief:

Your Vibes Attract Your Tribe. 💚

For LUI, Web3 isn't just about technology..it's about the people you meet, the stories you share, and the communities you build along the way.