Luise Freese
Changing the world one app at a time
Düsseldorf, Germany
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Luise is an Azure & Power Platform Architect based in Germany. She is an awarded Microsoft Most Valuable Professional working with organizations that want to move beyond digital theatre. Her focus is on AI-enabled solutions that are designed to last in real-world environments. She helps teams build accessible apps, robust data models, and automation that respects governance, compliance, and human effort. A recurring theme in her work is making the invisible visible: unmeasured work, emotional load, operational friction, and the real cost of “quick wins”. Her motto "Changing the world one app at a time" stems from her extensive work with non-profit organizations.
Alongside client work, Luise writes and speaks about productivity myths, pseudo-agile practices, AI readiness, and why many digital initiatives fail long before technology becomes the problem. She is known for combining clear technical guidance with a sharp eye for organizational patterns; and for asking the uncomfortable questions others tend to avoid.
When not working and traveling, she is a runner, a mother of (teenage) dragons, a LEGO-builder and a lover of the number 42. Her favorite color is #ff69b4.
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Building smart agents with Azure and Microsoft Foundry
AI solutions often rely on a single OpenAI call, but what if you need more flexibility? Different models, custom options, and seamless integration: This is where Azure and Microsoft Foundry come in. In this session, Luise will show you how to build smart AI agents that go beyond a single model, giving you more control and customization. You'll see how to create and deploy AI solutions with Azure and Microsoft Foundry and even integrate them with Copilot Studio to bring your use case to life.
3 key-highlights:
1. Learn how Microsoft Foundry enables flexibility by integrating multiple AI models beyond OpenAI
2. See how to build, fine-tune, and deploy smart AI agents tailored to your needs
3. Discover how to connect Azure with Copilot Studio to bring AI solutions to life
Let's deploy on Fridays!
Your team sticks to the Friday-freeze-policy? This is super common, but also it gives a certain smell. A smell of low delivery confidence and of low trust in your processes around Testing, QA and rollback. This session won't make you suddenly trust your bubblegum-and-duct-taped delivery pipeline but aims at stripping away the superstition and look at what’s really broken when teams are too scared to ship.
We’ll dig into the real indicators of healthy delivery, like deployment frequency, lead time, change failure rate, recovery time, and why they matter more than any velocity chart ever will. You’ll not only learn how to read them, but how to improve them, and stop using "we'll refactor later" as a survival strategy. We'll talk culture, pipelines, and the small (and big) lies teams tell themselves to feel safe instead of getting better. And then we'll fix them.
So what you get is a playbook for deploying any day of the week; not because you’re reckless, but because you finally built a system that deserves that confidence.
POC Prison: Why agentic systems never escape the lab and how to fix that in 90 days
Most organizations experimenting with agentic AI aren’t blocked by models, frameworks, or orchestration. They’re blocked by something far more basic: the everyday realities of how enterprises actually work.
Agents look brilliant in controlled demos, but the moment you try to plug them into real systems (legacy data, governance, identity, compliance, and unclear ownership) they collapse into the same pile of abandoned POCs as everything else.
My talk cuts through the hype and gets straight to the uncomfortable truth:
- why agentic systems end up as flashy prototypes instead of production tools,
- how Excel-based “data estates” quietly choke autonomy before it even starts,
- why most so-called “AI use cases” are still rule-based automation wearing an AI sticker, and
- how to build the minimal delivery backbone needed for any intelligent agent to run safely in a real enterprise.
This isn’t yet another vision talk, but the reality check most teams never get: the engineering and organizational work required to move agents from the lab into the world where the constraints are real and the stakes are even higher.
Care about getting agentic systems running rather than demoing? This session gives you the hard truths and the practical steps to finally make that possible.
Your Testing Strategy is broken - lets fix it!
Testing is essential for delivering reliable software, but too often, teams fall into the trap of testing everything and testing it poorly. Endless unit tests for trivial code create a false sense of security while ignoring the areas that matter most—like how your system behaves when it really counts. This session takes a hard look at what makes a good testing strategy. Instead of chasing meaningless metrics like 100% coverage, learn how to test behaviors, focus on integration points, and embrace a leaner, smarter approach to quality assurance. Your users don’t care about how many tests you’ve written—they care about software that works. This is your guide to writing fewer tests, but better ones, that actually make a difference.
How to get from Dev?! Oooops! to proper DevOps in Power Platform with Azure DevOps
Join Luise as she dives into Application Lifecycle Management (ALM) for Power Platform solutions, making the case for why Azure DevOps is a game-changer for managing low-code projects. She'll tackle the big no-nos like sticking to a one-environment strategy, skipping source control, and the manual slog of build processes. Luise will explain how these common mistakes can make your solutions a moving target for users and a nightmare of irreversible changes for developers. She will show you how to keep your projects stable and stress-free by smartly using source control, creating clear boundaries between development environments, and automating the heck out of your build and deployment routines. Expect to get the lowdown on understanding the critical differences between managed and unmanaged solutions, and why Azure DevOps Build Tools should be your new best friend.
The accessibility session you didn't know you need
Very often accessibility is either overlooked, or considered to be something that somehow needs to be taken care of, but it is not near and dear to every developers heart. It is also something, that we usually don't think about as from the very beginning of a project - which will later lead to additional spending of time, money, focus, and energy. Learn in this session why this old way of thinking will not only cost us users, but will also serve the remaining users with a not ideal user experience.
It's not enough to comply to some accessibility standards like WCAG because we need to. Our efforts to make experiences accessible to people with specific access needs are the result of creative problem-solving - while the special requirements are not a constraint to somehow deal with, but an opportunity to ultimately serve many and provide them with the best-in-class experience.
ESPC25 Sessionize Event
Codemotion Milan 2025 Sessionize Event
WeAreDevelopers World Congress 2025 Sessionize Event
European Power Platform Conference (EPPC25) Sessionize Event
Azure Community Day Köln x Global Azure 2025 Sessionize Event
ColorCloud Hamburg 2025 Sessionize Event
ESPC24 Sessionize Event
WPC 2024 Sessionize Event
Directions EMEA 2024 Sessionize Event
Codemotion Milan 2024 Sessionize Event
M365 Community Days NYC Sessionize Event
WeAreDevelopers World Congress 2024 Sessionize Event
Experts Live Netherlands 2024 Sessionize Event
Techorama Netherlands 2023 Sessionize Event
WeAreDevelopers World Congress 2023 Sessionize Event
Azure Lowlands 2023 Sessionize Event
NDC Oslo 2023 Sessionize Event
Techorama 2023 Belgium Sessionize Event
May 2023 Microsoft 365 Conference Sessionize Event
Techorama Netherlands 2022 Sessionize Event
Power Platform Conference (Community Content) Sessionize Event
Scottish Summit 2022 Sessionize Event
CollabDays UK 2022 - Bletchley Park Sessionize Event
Modern Workplace Conference Paris 2022 Sessionize Event
Office365 & SharePoint Connect Community Edition Sessionize Event
SharePoint Saturday London 2019 Sessionize Event
SharePoint Saturday Cologne Sessionize Event
SharePoint Saturday Warsaw 2019 Sessionize Event
SharePoint Saturday Bremen/North Germany 2019 Sessionize Event
Luise Freese
Changing the world one app at a time
Düsseldorf, Germany
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