Madalena Costa
Product experience & AI strategist | Building products people don’t want to leave | Speaker • Writer • Community leader
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Madalena Costa is the founder of Human × Intelligent, a brand and philosophy redefining how teams design AI-driven products that feel human. As a Product Experience & AI Strategist, she helps startups and scale-ups turn insights into action and build products people don’t want to leave.
She’s the creator of The Stickiness Loop, a retention flywheel framework for designing meaningful, habit-forming AI experiences. Known for her clarity, empathy and systems thinking, Madalena has spoken at global events in Europe and America.
Based in Lisbon, she co-leads Ladies that UX Lisbon and mentors women in tech worldwide. Through Human × Intelligent, her mission is to design technology that earns trust, inspires loyalty and connects intelligence with humanity.
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