Maha Ahmad
Assistant Director of Marketing and Communications, University Life, Shared Services
Fairfax, Virginia, United States
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Maha has been with George Mason University since 2022, where she leads strategic marketing initiatives that support student recruitment, occupancy, engagement, and the residential student experience. With more than 20 years of experience in marketing and communications across higher education, government, and nonprofit organizations, Maha specializes in developing data-informed marketing strategies that deliver measurable results—even with limited resources.
She oversees integrated marketing campaigns, digital strategy, website optimization, email marketing, social media, branding, and analytics, helping connect students and families with campus housing opportunities. Maha is passionate about creating practical, scalable marketing solutions for higher education professionals and has presented on topics including digital marketing, student engagement, and marketing operations.
A Certified Digital Marketing Professional from the Digital Marketing Institute / American Marketing Association, Maha enjoys sharing actionable strategies that higher education institutions of all sizes can immediately put into practice.
Area of Expertise
Topics
Mission Impossible: Filling Beds With Limited Budget
Mission Impossible: Filling Beds with a Limited Budget – Practical Marketing Tactics for Lean Housing Teams
Every housing department faces the same challenge: fill more beds with fewer resources. Whether you're a one-person marketing team, juggling multiple roles, or working with little to no advertising budget, you can still create marketing that drives results.
In this practical, solutions-focused session, you'll discover proven, budget-friendly strategies that housing professionals can implement immediately. Learn how to maximize student ambassadors, create email campaigns that convert, produce engaging social media content without a production team, and focus your efforts on the tactics that deliver the greatest return.
This isn't about flashy campaigns or expensive software—it's about working smarter with the resources you already have. You'll leave with real-world examples, adaptable templates, and a clear action plan to help you attract and convert more students, regardless of your institution's size or budget.
Learning Objectives
By the end of this session, participants will be able to:
Identify 3–5 practical, low-cost marketing strategies that can be implemented using existing staff, students, and resources.
Apply a simple prioritization framework to maximize the impact of limited marketing time and budget.
Develop a 30-day action plan with immediately actionable tactics to strengthen housing recruitment and occupancy.
marketing professionals in the housing department, or directors or even RAs, CDs.
Maha Ahmad
Assistant Director of Marketing and Communications, University Life, Shared Services
Fairfax, Virginia, United States
Actions
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