Dr. Mahwish is a marketing academic, researcher, and industry advisor with almost two decades of experience spanning higher education, technology, and business. She holds a PhD in Marketing, with an MBA in Marketing and Finance, and a BS in Computer Science from Wichita State University, USA.

Mahwish has taught at undergraduate, postgraduate, and doctoral levels in Pakistan and now the UAE, as well as supervised research in areas including sustainability, digital marketing and consumer behavior. Her research has been published in internationally recognized journals and is currently interested in the intersection of artificial intelligence, digital transformation, and consumer insights.

Before entering academia, Dr. Khan worked as a Senior Software Engineer, bringing a unique blend of technological and marketing expertise to her teaching and research.

She is passionate about innovation in education and helping organizations, educators, and students navigate an increasingly AI-enabled world.