Manuel Messner
CEO at Mazing GmbH
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Manuel's entrepreneurial journey began at the age of 18 by setting up his first online store and its successful exit 5 years later. Through his experience in online marketing, especially e-commerce, he has long been plagued by the question of how companies can stand out from the competition. New technologies, especially those that not everyone is talking about yet, have always been his passion. The biggest question, however, is how to make sense of them even as a smaller company. In order to offer these companies the opportunity to keep up with Amazon and Co., he founded the AR company Mazing GmbH in 2021.
Besides that, he got the chance to speak at various conferences such as the OMX or even at the headquarters of the German Telekom AG.
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Implementation of an Effective Augmented Marketing Strategy
Having just the technology is not enough, we need to craft a marketing strategy around that. In this session, we will reveal based on real life client examples how augmented reality can be used for a viral marketing strategy. We will look at different companies, from an online shop to a hotel and even to the canadian mountain rescue. We will show the whole process from idea to technical implementation and real user statistics.
How Web based Augmented Reality is transforming Online Shops
Since the mass adoption of mobile shopping, there hasn't been any major novelty within e-commerce. In the upcoming years, AR will shape a new era of online shopping by adding a new dimension to product display. This technology is still very often perceived as costly and complex to implement, but with web based AR this is not true anymore. In this session we will look at the possibilities, processes, and limitations of adding AR to an online shop.
How to create Web AR from 2D pictures
Creating augmented reality for product display is very often still perceived as being expensive and complex. In this workshop, we will reveal how 3D models (the basis of AR) can be created from normal 2D pictures. We will show real time examples how AI can be leveraged to create 3D and later on how 3D models can be programmed to an interactive web-based AR experience. On the basis of a real client, we will reveal the whole process from 2D pictures to the AR implementation on the clients website.
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