Marcela Gonzalez
Aeronautical Engineer → IA/Content Ops
Toronto, Canada
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Marcela Gonzalez is an Information Architect and Content Strategist specializing in designing robust content systems for environments where clarity is a safety and financial imperative.
With a foundation built on over 14 years as an Aeronautical Engineer, Marcela offers a unique perspective that bridges the worlds of high-stakes product lifecycle management and human-centered IA design. She is one of the rare Information Architects who has directly managed the multi-million-dollar pressure of content failure, having previously worked as a Technical Records Manager, Cabin/Interior and Support Engineer. Her engineering background instilled an uncompromising focus on process-thinking and systemic governance.
Marcela translates this aerospace rigor into practical blueprints for modern organizations. In her current work, she designs and implements high-governance Content Architectures, focusing on defining content models, developing sophisticated reuse strategies, and ensuring content accessibility via crafted taxonomy and search functionality.
Known for her optimism, bravery, and big-picture thinking, Marcela is obsessed with crafting details but also has a soft spot for the planet. She speaks to share ideas to stretch herself, refine her thinking, and build community. Ask Marcela about her experiences in aviation, her Colombian roots, her advocacy for conscious maternity, or her journey of building resilience. She’s always up for a conversation and loves to hear new stories over a good cup of coffee.
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