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Margo Sakova

Margo Sakova

Head of Marketing | OKR Strategist | B2B SaaS Growth & Community Builder

Varna, Bulgaria

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B2B SaaS marketing leader with over a decade of experience driving product growth, building vibrant tech communities, and implementing agile frameworks across global teams. As the Head of Marketing at Oboard, my work focuses on aligning high-level business strategy with daily operations using OKRs, data analytics, and AI workflows.

My background spans product marketing and extensive community building - including recognition as an ecosystem Champion for leading global tech communities. On stage, I specialize in translating complex operational methodologies into practical, actionable takeaways for marketing and business leaders.

Area of Expertise

  • Business & Management
  • Information & Communications Technology
  • Media & Information

Topics

  • Marketing
  • Marketing Strategy
  • Product Marketing
  • Sales & Marketing
  • Content Marketing
  • Digital Transformation
  • Cultural Transformation
  • Digital Transformation & Strategy
  • Organizational Growth and Transformation
  • Technology Startups
  • AI
  • Strategy
  • Business strategy
  • OKR
  • okrs
  • Atlassian
  • HubSpot

OKR Forum 2025

"GDM Case Study: How to grow OKR-focused company culture" [Online]
Recording: https://youtu.be/mfvIwgpBSms

August 2026

Atlassian Team Anaheim 2026

May 2026 Anaheim, California, United States

Atlassian Team Barcelona 2025

October 2025 Barcelona, Spain

Atlassian Team Anaheim 2025

April 2025 Anaheim, California, United States

Jira Day 2025

March 2025 Kraków, Poland

Mastering OKRs for Tech Teams: Unlock Success with Jira [Online]

"Mastering OKRs for Tech Teams | Unlock Success with Jira" [Online]
Recording: https://youtu.be/x69WqYKEbew

September 2024 Singapore

Unicorn Startup Contest by Sigma Software Labs

How Market Research Fuels Startup Success [WEBINAR]
Recording: https://youtu.be/L8o-Ur4D0Qg

November 2023

European Digital Week

"5 Ways to Reduce Ecommerce Returns" [Online]
Recording: https://youtu.be/oVVA5CWKSAI

September 2020 Plovdiv, Bulgaria

Margo Sakova

Head of Marketing | OKR Strategist | B2B SaaS Growth & Community Builder

Varna, Bulgaria

Actions

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