Marin Niehues
Strategic Organisational Development & Business Advisory
Strategische Organisationsentwicklung & Business Advisory
Düsseldorf, Germany
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Marin Niehues’s journey into organizational development and management began early, as he founded his first start-up at just 20. By 21, he was already making significant strides as a consultant at a boutique firm, offering strategic organizational support to DAX40 companies and SMEs in refining their operational structures and processes.
Currently leading Niehues Consulting, Marin collaborates with international clients of all sizes to enhance their business and management processes, driving sustained market value. His pragmatic and strategic approach has made him a highly sought-after partner for organizations aiming to achieve continuous growth, efficiency and operational excellence.
Marin Niehues beschäftigte sich schon früh mit Organisationsentwicklung und -management, als er im Alter von 20 Jahren sein erstes Start-up gründete. Im Alter von 21 Jahren war er bereits als Berater in einer Boutique tätig, die strategische Organisationsberatung für DAX40-Unternehmen und den Mittelstand bei der Optimierung von Unternehmensstrukturen und -prozessen anbot.
Heute leitet er sein Unternehmen Niehues Consulting und arbeitet mit internationalen Kunden aller Größen zusammen, um ihre Unternehmens- und Managementprozesse zu optimieren und ihren Marktwert nachhaltig zu steigern. Sein pragmatischer und strategischer Ansatz hat ihn zu einem gefragten Berater für Unternehmen gemacht, die nach kontinuierlichem Wachstum, Effizienz und operativer Höchstleistung streben.
Area of Expertise
Topics
The performance imperative: Why agility was never the goal.
In my professional career, I have experienced the development and implementation of agility at first hand in various organisations. In the process, I have increasingly observed that agility is an end in itself for many companies. But this should never happen under any circumstances.
Rather, it is a strategic tool, a means to an end, to ensure efficient and high-performance product delivery directly to the customer. Whilst agility is a clear way forward in certain contexts, it is not always the universal answer. This is where my talk comes in: It's about understanding that no customer buys internal agile processes; the customer invests in finished, high-quality products that meet their exact needs.
In my presentation, I will shed light on the actual role of agility, emphasise the importance of targeted application and show when exactly agility is preferable as a method. At the same time, I will discuss alternative frameworks that might be more suitable in other scenarios. With extensive experience in organisational development and process management, I combine deep insights into agile methods with a clear vision for effective product development. This talk will offer a critical but constructive exploration of agility, always focussing on how we as entrepreneurs, managers or developers can create the most value for our customers."
AI beyond the code: Master your organisational AI implementation.
In this case study, we will delve into the development and implementation process of an embedded AI tool for the production chain of a leading tire manufacturer.
Our journey will reveal the myriad of challenges that arose during the development phases, as well as effective strategies for overcoming these organisational hurdles.
The session will look beyond the technical make-up of the team, highlighting that high-performing data scientists and machine learning engineers are no guarantee of successful AI integration. Instead, we'll explore the broader organisational challenges that come into play, and I'll share practical solutions to address them. A key focus will be on the need for a strategic, holistic approach to AI adoption.
During this case study I will provide you with actionable insights and strategies that highlight the organisational perspective of realising the full potential of AI in complex environments. This session promises to provide clear, direct guidance that will make the power of AI technology more accessible to organisations looking to harness its transformative capabilities.
Join me to learn how to guide your organization towards AI excellence, turning obstacles into opportunities for innovation and growth.
Desire-Driven Development: Revolutionizing How We Create Value
This talk presents a new approach to product and service development by focusing on understanding and fulfilling customer desires. Moving beyond traditional methods, we explore how to use the Desire -> Feel -> Think -> Say chain to gain deep insights into what customers really want. By applying the persona method and working through the value chain from desire to execution, we create detailed profiles that help shape our development process and ensure that our offerings are truly aligned with customer needs. This session is about transforming your development strategy to be more customer-centric, resulting in products and services that stand out and drive revenue.
Value to Attendees:
Customer Insight: Learn how to trace the path from customer desires to their expressions, uncovering real needs and emotions.
Persona Methodology: Understand how to create and use personas to effectively guide product and service development.
New development approach: Discover a new way of thinking about product and service development, focusing on continuous customer feedback and agile methods.
Proactive solutions: Learn how to position your offerings as essential solutions, building trust and long-term relationships with customers.
Sustainable Growth: Get strategies for meeting customer needs in a way that leads to sustainable value and revenue growth.
Why it matters:
Traditional product development often misses the mark because it does not fully understand the customer. My approach puts the customer at the centre, ensuring that their wants and needs drive the development process. By focusing on how customers feel, think and express their needs, and using personas to guide us, we can create products and services that truly resonate with them.
Who should attend:
This session is perfect for anyone involved in product and service development, including product managers, service designers, business strategists and entrepreneurs. If you're looking to break away from conventional methods and create offerings that are truly valuable to your customers, this session is for you.
Join me to learn how to turn customer desires into real value and sustainable revenue.
The Power of Purpose: The Secret Weapon of Top-Performing Companies
Organisations are constantly seeking ways to differentiate themselves and inspire their workforce. This session delves into the profound impact that a clear and compelling purpose can have on an organisation’s success.
This session explores how purpose-driven organisations outperform their competitors by fostering a culture of engagement, innovation, and resilience. Attendees will gain insight into real-world examples of companies that have leveraged the power of purpose to transform their operations, attract and retain top talent, and achieve sustainable growth.
Key Takeaways:
Understanding Purpose: Discover what it means to have a purpose-driven organisation and why it matters now more than ever.
Engaging Employees: Learn strategies for aligning your team's personal values with the organisation's mission to increase motivation and productivity.
Driving Innovation: Explore how a strong sense of purpose can ignite creativity and drive innovative solutions to complex challenges.
Building Resilience: Understand how purpose can act as a leading cause to help organisations navigate through crisis and uncertainty.
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