Marina Hrvacanin
Turning relatability into revenue since 2010
Novi Sad, Serbia
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Marina Hrvacanin has spent fifteen years mastering how people actually consume content. She writes for audiences who skim, switch tabs, and forget quickly, yet still manage to buy when something hits home.
Her work proves that relatability isn’t softness, it’s precision. She studies what catches the eye, what keeps it, and how language can make brands feel current without chasing trends. From scroll-stopping social lines to large-scale e-commerce campaigns, Marina builds stories that sell to the distracted.
She speaks about writing for new audiences and new media, where attention is short, expectations are high, and authenticity alone isn’t enough. Her talks explore how to translate human behavior into clear, relatable communication that cuts through noise and earns response.
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