Marissa Epstein
Senior UX Strategist, Lullabot
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Marissa Epstein is a Senior User Experience Strategist. In former lives, she was a student of psychology, a packaging designer, and an art director. Today, Marissa solves complex UX and strategy problems alongside the Lullabot team for clients including Georgia.Gov, Georgia Public Broadcasting, Pantheon, and the Grammys.
Marissa currently resides in a little home in Providence, RI with her huge dog, Elwood. You can call her Mars.
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Structured Content and Flexible Layouts: A Georgia.gov Case Study
Editors say they want flexibility when creating content and landing pages, but this leads to a lack of consistency. Content is difficult to re-use. Your target audiences may be confused or ignored. But what if you could have flexible layouts and structured content?
Lullabot helped Georgia.gov develop a new landing page design tool that gave state agencies the power to customize their home pages, landing pages, and programs without breaking the mobile-friendly responsive design. Even with this flexibility, the structured content model made it possible to keep critical information up-to-date across websites and automatically expose rich metadata for search engines.
In this session, you will learn:
- How can I use research to inform decisions around editorial tooling? How do I meet the desires of editors while meeting the needs of other stakeholders and audiences?
- What tools are available in Drupal to build flexible-yet-structured content?
- What are the pros and cons of these tools, and how can I use them to improve my authoring experience?
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