Mark Frisch
The Seafood Guy | CEO at BSF | Making Seafood Less Confusing for Consumers, Retailers & Foodservice Buyers
Jacksonville, Florida, United States
Actions
Mark Frisch leads BSF, a 75-year-old, privately held American seafood sourcing and distribution company based in Jacksonville, Florida. The company generates roughly $800 million in revenue, sources from suppliers in more than 50 countries, and employs more than 400 people. The third generation of the Frisch family to run the business, Frisch joined full-time in 2003 after graduating from the University of Florida, building his career from sales into executive leadership.
Frisch's mission is straightforward: make seafood simple, for the retailers and foodservice buyers who source it and the consumers who eat it. He pairs BSF's headquarters-driven decision-making with investment in data and AI to track demand as it shifts — and he's candid about not chasing a finish line. "I don't want to put something out there that we can hit and then we've 'arrived,'" he says. "There is so much more potential."
Area of Expertise
Topics
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top