

Mark Schnurman
Founder, Franchising
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Mark Schnurman's path from the legal profession to the apex of entrepreneurial mentorship in the franchising industry is a compelling story of passion, reinvention, and leadership. Growing up in New Jersey, he was ingrained with a strong sense of discipline and a curiosity for learning from his parents—a research scientist and an educator—who emphasized the importance of hard work and moral integrity.
Mark pursued his undergraduate degree at Penn State University, earning a Bachelor of Arts in Labor Studies. His interest in the structural dynamics of organizations and leadership later led him to Ohio State University Moritz College of Law, where he completed his Juris Doctor. Despite passing two bar exams, he soon realized that his true calling was not in law but in the entrepreneurial world, where he could directly impact business development and leadership.
Mark transitioned into the financial services sector and started his career at Morgan Stanley as an economic consultant. His analytical skills and genuine understanding of client needs allowed him to excel in this role quickly. His ability to connect with clients and his performance in the competitive environment earned him numerous accolades, establishing him as a leader among his peers.
However, Mark's ambition extended beyond personal success in the corporate world. He was driven by a desire to empower others, which led him to the field of franchising. He recognized the potential for franchising to offer independence and support to aspiring entrepreneurs, so he founded The Perfect Franchise. This consultancy focuses on helping individuals navigate the often complex franchising landscape by providing personalized guidance tailored to their specific goals and capabilities.
At The Perfect Franchise, Mark utilizes his extensive financial services and real estate knowledge to offer a unique service beyond traditional franchise consulting. He prioritizes understanding each client’s personal and professional aspirations, aligning them with the right franchise opportunities. This approach has been instrumental in helping many entrepreneurs find success, ensuring they are well-equipped to build and sustain profitable businesses.
Mark’s dedication to his client's success matches his commitment to personal development and community involvement. He is an avid ultramarathon runner, a pursuit that challenges his physical and mental limits. He is also taught lessons about perseverance and resilience, which he applies to business coaching. These qualities are essential in the franchising world, where endurance and the ability to navigate challenges are crucial.
Furthermore, Mark actively engages in public speaking and mentorship, sharing his journey and insights to inspire and guide future entrepreneurs. His workshops and talks emphasize the strategic planning and personal dedication required to succeed in entrepreneurship, encouraging others to pursue their passions with a well-thought-out plan.
Mark Schnurman’s professional and personal life embodies the principles of transformation and service. His journey from a law graduate to a franchising expert illustrates his ability to shift gears effectively, leveraging his skills to foster growth and success for himself and the many entrepreneurs he mentors. Through The Perfect Franchise, he continues to impact the business world by helping others achieve their dreams of business ownership, contributing to a legacy of empowerment and success in the entrepreneurial community.
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