Speaker

Marlene Roth

Marlene Roth

Architecture Lead at Lufthansa Technik

Hamburg, Germany

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Marlene Roth is responsible for the Enterprise and Software Architecture and at Lufthansa Technik. She strives to make software engineering a cutting-edge capability of organizations.
In her current role, she drives the digital Transformation of Lufthansa Technik by leveraging Conway’s Law and combining state-of-the-art architectures and technologies with effective team topologies.
Marlene is passionate about software engineering strategy, Big Tech and lifting heavy weights.

Area of Expertise

  • Information & Communications Technology

Topics

  • Enterprise Architecture
  • Architecture
  • IT Strategy
  • agile
  • Agile Transformation
  • Scrum & Agile
  • Software Engineering
  • Digital Transformation
  • Softwarearchitektur
  • Modern Software Development
  • Digitalization
  • IT Management
  • IT governance
  • IT Transformation
  • IT Operating Models
  • Organizational Strategy and IT Strategy Development
  • CIO

The (upgraded) YOLO-Driven Development Manifesto - 7 Amendments to DevOps

21 years after the creation of the manifesto for agile software development, which was intended to bring software development back into the spotlight, we have shifted our focus once again. Today, the software development industry is saturated with agile practices and DevOps methodologies.

As agile software development grows out of its infancy, rigidly structured frameworks are being pitched to CIOs, CTOs, and tech leaders as a cure-all solution. Innovative sales tactics combined with a lack of complete understanding have spawned a multitude of misconceptions and anti-patterns around DevOps. Inadvertently, rebellious counter-movements, exemplified by the YDD manifesto (andersoncardoso.github.io/ydd/), are the ironic response to this over-structuring.

We offer a balanced, experience-based approach that synergizes DevOps with foundational agile principles by advocating an updated YDD manifesto for practical but effective DevOps.

How to sabotage your software development with agile? - 10 pro tips for guaranteed success

21 years after the development of the Manifesto for Agile Software Development, which originally aimed to bring software development back into the spotlight, we shifted focus once again. Nowadays, the software development industry is saturated with agile practices and methodologies. Instead of inventing exotic meeting structures and distracting developers with excessive synchronization, it’s time to revert to the basic principles that uncover the real potential of agile software development. This approach enables economies of speed, reduces uncertainty and drives innovation. If however you just aim to follow the newest trends and inventions of the agile industry we offer 10 fool-proof and entertaining strategies to follow that totally screw up your software development. We strive to reveal agile overhead and reduce agile practices to the essentials in order to bring the art of agile software development back into focus.

Escape from the brownfield Swamp - Digital Transformation Strategy to enable Flexibility and Speed

IT departments were often seen as cost-centers, not uncommonly reporting to the CFO. As a consequence, the primary focus and culture of IT departments revolved around cost and efficiency increases. With the Digital Transformation, the role of IT has expanded to digitally transforming existing business models or even creating new ones. This drives the need for flexibility and speed.
Microservices, DevOps and the Cloud are commonly accepted enablers in this context, but most Architects, CIOs or IT Mangers do not share the privilege of launching on a green field. The real challenge relies on transforming the existing legacy landscapes full of tech debt, unintentional easter eggs and intertwined interfaces.
Thanks to tight coupling, it feels like playing Jenga. You touch one brick and are pretty lucky if you do not wreck the whole complex.
We offer our strategy to master the complexity of a brownfield approach, making software engineering a cutting-edge capability of organizations.

Collapsing Clouds of Dust - The Skunk Works Approach to Cultivating a Software-driven Organization

In the era of Digital Transformation, IT departments face the delicate task of upholding their traditional purpose while shaping tomorrow’s value proposition. Navigating through uncertainty, ambiguity, and complexity requires non-tech-native organizations to foster flexibility and speed by undergoing a fundamental shift in their culture and capabilities.

As most organizations do not share the privilege of launching on a green field, they grapple with complex big balls of mud and discouraging clouds of dust. The real challenge lies in transforming these legacy landscapes full of tech debt, unintentional easter eggs and intertwined interfaces. Thanks to tight coupling, it feels like playing Jenga. You touch one brick and are pretty lucky if you do not wreck the whole complex.

How do you find the ideal split between:
- bulletproof architectures and trendy architectural patterns
- proficient functional silos and refreshing cross-functionality
- meticulous estimation and daring experimentation
- saving money and beating the speed of light
- dealing with tech debt on the verge of bankruptcy and driving innovation
- upskilling and fishing for new tech talent

Unveiling the path towards making software engineering a cutting-edge capability of our organization we leak our amusing mistakes, unexpected insights, and pragmatic approaches.

Developer Week '24 Sessionize Event

July 2024 Nürnberg, Germany

Techorama 2024 Belgium Sessionize Event

May 2024 Antwerpen, Belgium

DevOpsDays Zurich 2024 Sessionize Event

April 2024 Winterthur, Switzerland

CONFARE #CIOSUMMIT FRANKFURT

September 2023 Frankfurt am Main, Germany

ITCS Hamburg

June 2023 Hamburg, Germany

Developer Week (DWX)

June 2023 Nürnberg, Germany

Lean Conference – IT-Management & EAM

June 2023 Munich, Germany

DevSum 2023 Sessionize Event

May 2023 Stockholm, Sweden

Techorama 2023 Belgium Sessionize Event

May 2023 Antwerpen, Belgium

Confare #CIOSUMMIT 2023

March 2023 Vienna, Austria

JavaLand 2023

February 2023 Brühl, Germany

DeveloperWeek 2023 Sessionize Event

February 2023 Oakland, California, United States

techcamp Hamburg

October 2022 Hamburg, Germany

code.talks

September 2022 Hamburg, Germany

Marlene Roth

Architecture Lead at Lufthansa Technik

Hamburg, Germany

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