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Speaker

Marnix Jansen

Marnix Jansen

Marnix Jansen, Minova Management Information Consulting

The Hague, The Netherlands

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Marnix Jansen is a seasoned Power BI consultant with a strong background in business administration and financial analysis. As an early adopter of Power BI and a Microsoft Certified Trainer, he has been empowering organizations with data-driven insights since the tool's inception. Marnix specializes in translating complex business requirements into actionable visual analytics, and his expertise spans teaching, consulting, and speaking at international conferences. At Minova, his consulting firm, Marnix helps clients get the most out of of Power BI to drive strategic decision-making and business growth.

Area of Expertise

  • Business & Management
  • Information & Communications Technology

Topics

  • power bi
  • Finance
  • Financial Modeling
  • Power Apps
  • Power Query
  • Databases
  • Data Platform
  • All things data
  • Data Analytics
  • Microsoft Azure

The Science of Effective Business Reporting: Using IBCS Standards to Drive Action

The ultimate goal of a Power BI report is not just to provide insights but to drive action. In this session, we’ll explore how the International Business Communication Standards (IBCS) offer a scientifically grounded approach to designing business reports that do just that.

Based on cognitive science and visual perception theory, IBCS provides a proven framework for creating reports that are not only clear and consistent but also actionable. By applying these principles to your Power BI reports, you’ll learn how to reduce ambiguity, enhance clarity, and guide stakeholders toward decisive actions.

We’ll dive into practical examples of how standardized notations and message-driven visuals can improve comprehension and support business decisions. Whether you're a data analyst, BI developer, or business professional, this session will empower you to transform your reporting process from mere data presentation to action-oriented communication.

Marnix Jansen

Marnix Jansen, Minova Management Information Consulting

The Hague, The Netherlands

Actions

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