Speaker

Martijn Elfers

Martijn Elfers

AI Business Process Specialist

Bodegraven, The Netherlands

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Part of the leading CSP Distributor in the world, TD SYNNEX. Experienced Microsoft expert with over 15 years in the field. Knowledge about the complex world of Microsoft licensing, MAICPP, CSP and Incentive & Engagement programs, focused on Business Applications solutions.

Possessing a winning combination of solid tech skills and business sense. Eager in helping you grow your Dynamics 365 & Power Platform business and assisting in the move towards the Cloud by providing advice on a global level, combining technical background and knowledge with business and customer/partner needs.

Area of Expertise

  • Business & Management

From Agents to Revenue

Also working on developing AI and Agents for your customers? But not sure where to start or what the revenue model for you as a Dynamics partner looks like?

Joey and Martijn will tell you everything you need to know.

From Agent Builder to Copilot Studio to Azure AI Foundry. We cover market developments, licensing and tokenization of AI, the revenue model for you as a partner, and what it takes to become a true Frontier Partner.

So you can enter the AI era with the right focus.

Licensing & Incentives - how to get the most out of your Microsoft partnership

Want to learn more about the complex world of Microsoft programs? Learn how to save costs by combining the right licenses? And how to earn extra incentives and engagements by doing the right things as a partner?

During this session we'll address the following topics:
• Recent incentive changes
• Deep-dive on funded engagements
• Recap of past year's license changes

Would you like to guide yourself through the Microsoft Bizz. Apps. world with more ease? Joining this session could add value to be more convenient when providing a solution to your customers. Keep yourself updated on all the FY27 changes!

Directions EMEA 2025 Sessionize Event

November 2025 Poznań, Poland

Directions EMEA 2024 Sessionize Event

November 2024 Vienna, Austria

Directions EMEA 2023 Lyon Sessionize Event

October 2023 Lyon, France

Martijn Elfers

AI Business Process Specialist

Bodegraven, The Netherlands

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