

Massimo Ivaldi
Massimo Ivaldi - com2nice, owner
Nice, France
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Massimo Ivaldi is an Italian creator and strategist working at the intersection of AI, content, and human narrative. With a background in philosophy and communication, he designs AI Assistants that are functional, beautiful, and emotionally intelligent. His work challenges the industrial aesthetic of tech and proposes a new model: AI as a crafted experience.
He is the owner of the company that bears his name at https://massimoivaldi.com, which acts as the technical lead for the international architecture marketplace GoPillar, and has deployed AI agents in markets such as South Africa and the ASEAN region. He is also the mind behind The Smart Circle, a growing network of AI adopters and cultural brands.
His published writings on AI and digital culture include:
The Trojan Tech War – And the European Dilemma
Talk to Me or Disappear: The Conversational Future of Content
Echoes of the First Prompt – We Were Their Output
The Quiet Surrender: Behavioral Implications of Daily Interaction with Conversational AI
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Scuse me, got some AI? Sure. How many kilos you want?
In a world obsessed with AI as a commodity — sold by weight, packaged in features, and consumed without taste — this talk explores a different path.
One where artificial intelligence is not another product on the shelf, but a crafted layer of meaning, style, and strategy.

Massimo Ivaldi
Massimo Ivaldi - com2nice, owner
Nice, France
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