Matt Schraan leads Product Management, Product Strategy, and Quality Assurance at Livefront, where he focuses on helping organizations transform and unlock growth through product-led strategies. During his time at Livefront, Matt has taken great pride in establishing a product management practice comprised of growth-oriented product managers that help Livefront’s client partners break new ground with emerging technologies and novel digital experiences. Working directly with Livefront clients like General Mills, UnitedHealth Group, and Great Clips, Matt is driven to help consumer-facing brands drive real business outcomes at scale. Matt also loves contributing to the tech community, and can often be found speaking, writing, and participating at technology forums both locally and nationally. Prior to Livefront, Matt has held product development leadership roles in the SaaS startup space where he helped invent, launch, and scale patent-awarded product innovations.