

Matt Herman
Former CEO of Enhance Health
Tamarac, Florida, United States
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Matt Herman, a respected insurance expert from Tamarac, Florida, is the founder and former CEO of Enhance Health. Recognized for his dynamic leadership and commitment to social responsibility, he has consistently achieved financial success while working to expand healthcare access and open doors for underserved communities.
Over just two years, he took Enhance Health from a $16 million shortfall to over $570 million in revenue, building one of Florida’s largest minority employers along the way. Through his leadership, more than a million Americans were able to enroll in health plans, with many navigating the healthcare system for the first time. His efforts have helped people secure vital coverage and gain a better understanding of the resources available to them.
His work ethic and values were formed early, starting immediately after graduating high school in 2004. Joining his family’s floor-covering business, he learned the importance of steady work and responsibility. Through his contributions, he helped the company become a leader in South Florida’s residential construction industry. The experience gave him practical skills in managing growth, building teams, and adapting to change—qualities that would guide him in the years ahead.
In 2008, he made a decisive move into the health insurance field, where he quickly advanced into leadership. He expanded a small agency into one with hundreds of agents, then established a field marketing organization that garnered national attention and ultimately led to a successful exit. This experience enabled him to focus on developing a business model centered on purpose rather than just profit.
With a renewed focus, he established a company centered on education, support, and access to care. Enhance Health gained recognition for offering practical guidance and assisting individuals, particularly those with limited financial means, in navigating their health coverage. His vision was to provide more than just enrollment—he wanted members to understand and utilize their benefits truly.
Beyond his career, he remains dedicated to supporting children with special needs and actively participates in community initiatives. He also enjoys basketball and weightlifting, reflecting his energetic and determined approach to life. Matt Herman continues to demonstrate that strong business leadership and a commitment to service can move forward together with purpose.
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