Matthew Stafford is a seasoned entrepreneur and Managing Partner of Build Grow Scale, with more than 30 years of experience building and scaling businesses across retail, ecommerce, and technology-driven industries. He works closely with retail and DTC organizations to improve digital performance by identifying friction in the customer journey and optimizing how shoppers discover, evaluate, and purchase products online.

Matthew is widely recognized for his work in conversion optimization and customer experience, helping organizations unlock meaningful revenue growth without increasing traffic or marketing spend. His approach combines data analysis, behavioral insights, and practical operational frameworks that retail teams can apply across merchandising, marketing, and digital experience functions.

In addition to advising brands, Matthew has coached thousands of founders, marketers, and digital leaders through workshops, masterminds, and industry events, including hosting BGS Live 2018, North America’s largest ecommerce optimization conference. He regularly speaks on how retailers can drive profitable growth by improving digital execution, decision-making, and customer trust in an increasingly competitive retail landscape.