Mattias is an experienced Chief Executive Officer and entrepreneur with over 20 years of unique management, business development, and marketing experience, from telecom and gaming to music and media—industries that have all been through radical transformations into digital. During his watch as commercial director of Universal Music in Sweden, the digital business grew from 7% to over 80% of the total revenue. Mattias also managed the Pop House Group owned by Conni Jonsson and ABBA member Björn Ulvaeus. During this period, The Pop House Group consolidated the Pop House Hotel, ABBA The Museum, the legendary Cirkus arena, and acquired Hotel Hasselbacken.