Maurissa Dawson
CRM and lifecycle marketer. Brand storyteller. Systems translator.
Los Angeles, California, United States
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Maurissa Dawson is a digital marketing and communications specialist with 8+ years in brand strategy, content marketing, and data-driven campaign management. She is currently a CRM and Lifecycle Management Associate at TRUECar, where she builds, tests, and launches email and lifecycle campaigns in Iterable and leads partner outreach for new program concepts.
Her background sits at the intersection of two things that rarely share a stage: enterprise-scale communications and scrappy solo brand building. At Gallagher she ran multi-phase digital communications for clients supporting more than a million employees, segmenting by eligibility, geography, and workforce attributes so messages landed with the right people. Alongside that, she spent eight years as the entire marketing department for a boutique mobile veterinary practice, handling brand voice, SEO, email, website, and analytics with no team and no budget.
That range is what she talks about. Whether an audience is twelve people or a million, the work is the same: figure out who you are speaking to, say one true thing, and measure whether it worked.
Maurissa studied at Pepperdine University, including a year in Lausanne, Switzerland, and is currently at USC Annenberg. She is based in Los Angeles.
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Maurissa Dawson
CRM and lifecycle marketer. Brand storyteller. Systems translator.
Los Angeles, California, United States
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