I’m Maxime Giraut, a Product Manager based in Paris with more than ten years of experience in digital products, e-commerce, marketplaces, APIs, and data-driven platforms.

I started my career as a web developer and deployment engineer before moving into product management in 2018. I spent seven years at Target2Sell, a SaaS start-up specializing in product recommendations and hyper-personalization. I joined as a Deployment Engineer, became the company’s first Product Owner, and later took on Product Manager responsibilities. During that period, the company grew from around 20 to about 300 clients, and I helped build products for merchandising and marketing teams.

I joined Mirakl in 2022 through the acquisition of Target2Sell. I first worked on Mirakl Target2Sell, then on Mirakl Ads, the group’s retail media solution, where I focused on product-feed imports, catalog processing, integration methods, and sponsored-product and display advertising. I now work on Mirakl Invoicing, leading the development of APIs and interfaces that help marketplace operators generate electronic invoices in line with new regulatory requirements.

Je m’appelle Maxime Giraut, je suis chef de produit à Paris et je compte plus de dix ans d’expérience dans les produits numériques, le commerce électronique, les places de marché, les API et les plateformes basées sur les données.

J'ai débuté ma carrière en tant que développeur web et ingénieur de déploiement avant de m'orienter vers la gestion de produit en 2018. J'ai passé sept ans chez Target2Sell, une start-up SaaS spécialisée dans les recommandations de produits et l'hyper-personnalisation. J'y suis entré en tant qu'ingénieur de déploiement, puis je suis devenu le premier Product Owner de l'entreprise, avant de prendre en charge la production.