Megan Potter
Director, Cabrini Foundation, Cabrini Health
Melbourne, Australia
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Megan is a career fundraiser with 20+ years international experience. Delivering growth strategies, programs and leading teams. Extensive experience in capital and capacity campaigns, mega and major gifts, bequests, partnerships, community and events fundraising.
Area of Expertise
Solving the puzzle: Inside a target-smashing Giving Day and what might come next
Learn how the Cabrini Foundation team unlocked the generosity of their donor community through super-charging their tax appeal campaign with a match funding Giving Day.
This well-executed campaign resulted in new donors, lapsed donors being reactivated, significant increases from mid and major donors as match funders, volunteer and Board engagement, and new bequest confirmations.
You will learn about:
1. Creating a compelling case for support
2. Securing match funders from mid and major donors
3. Multi-channel marketing
4. Internal engagement strategies.
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