The Power of Visual Storytelling: Transforming Data into Insights

Abstract:
In an era where data dominates, the ability to visualise and present business insights through data is a compelling skill that can revolutionise the way we communicate insights. This talk explores the profound impact of visual storytelling in the field of Data Analytics. From humanising complex data to creating memorable dashboards/reports, we delve into crafting narrative that resonate with our audience. By the end of this session, you will not only understand the significance of visual storytelling but also realise how your data can be transformed into a piece of story.

Key Takeaways:
There are a few components which builds and designs the entire data-story-
The Human Touch in Data: It is very important to understand the end-user thought process and then start working on the insights from data.
Crafting Clear Narratives: A clear narrative emphasises the ideology behind preparing the insights and gives a sense of reasoning to the user.
Designing Impressive Reports/Dashboards: Good choice of colours, layout, design, template, these are all directly proportional to the adherence the end-user has with the product.
Interactive Visuals: Use of Interactive visuals in dashboards leads our way through to achieving the best insightful story from the data.
Client-specific scenarios: Every dashboard/report is ever-changing and new when it is created for a specific client.
What will People walk away knowing:
The audience will have a concrete understanding on how visual storytelling is not just choosing charts/items from the visuals section in BI tools. They will know that an insightful dashboard is like a great dinner at your favourite restaurant, where you can order what you like and will be served with the exact dish the way you like it.