Melissa Pruijn
Product lead AI
Eindhoven, The Netherlands
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Melissa Pruijn pushes for technology that works with humans, instead of against them. With a BSc in Psychology and Technology from Eindhoven University of Technology and an MSc in New Media Design (Cum Laude) from Tilburg University, her work is rooted in Human-Computer Interaction and cognitive design principles. Today, as Product Lead in AI at Bravx, she translates that understanding into practice, turning the technical potential of Copilot Studio into intuitive experiences that people naturally trust and adopt.
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Your psychological blueprint for designing human-centered Copilot Studio agents
Many organizations nowadays invest in data and AI while overlooking the human side of it all. The result: users end up like Alice in Wonderland, dropped into an unfamiliar world full of possibility, with no idea which way to go. We design experiences that feel powerful in demos but confusing in real life.
In this session, we'll explore how decades of Human Computer Interaction research can help us design better AI agents in Copilot Studio. We'll draw on principles like the Blank Canvas Paradox, cognitive load, and mental models to understand what makes an interaction feel effortless rather than exhausting.
Using Microsoft's Human AI Experience (HAX) guidelines as a foundation, we'll translate psychological UX principles into practical Copilot Studio design patterns that can be applied immediately. You'll walk away with a practical toolkit for designing agents in Copilot Studio that are user friendly and effective.
Whether you're a maker, consultant, designer, or architect, this session will give you a practical framework for designing Copilot Studio agents people actually understand how to use. Let's give Alice some directions.
This session is intended for anyone who owns, designs or builds agents in Copilot Studio, and wants to create AI experiences that users actually return to. No technical background required, just curiosity about what makes humans tick when interacting with AI.
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