Melissa, Principal Researcher at Yahoo, is a seasoned mixed methods researcher specializing in market and user experience research. Over the past six years, she has led research efforts shaping the strategic direction of Yahoo's news category.

Guided by her passions for entertainment, media, and creating engaging consumer experiences, Melissa is committed to being a consumer advocate. Melissa has led numerous segmentation and persona development initiatives, influencing the creation of new products and features, and providing valuable consumer insights for more impactful marketing materials.

Committed to advancing user-centric practices, Melissa looks forward to contributing her expertise and insights to the Corporate Researchers Conference and collaborating with industry leaders to drive innovation and excellence in research.