Michael Stratta
Founder & CEO of Arcalea | Success is Now a Science
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Michael Stratta is the Founder and CEO of Arcalea, a Fortune-recognized innovator and Inc. 500 fastest-growing company specializing in marketing analytics and AI. He has launched industry-first platforms in attribution modeling and search ranking factor analysis, serving clients from Fortune 500 brands to top universities.
A published author of marketing case studies published at Harvard Business Review and a guest speaker at various institutions, including Northwestern. Mike bridges deep technical expertise with executive strategy. He has led award-winning, data-driven campaigns for global enterprises and nonprofit institutions alike.
A two-time entrepreneur, Mike holds an MBA from Kellogg and is known for helping institutions turn complex data into meaningful growth.
Area of Expertise
From Marketing to Matriculation: AI Attribution for Higher Ed
Boost recruitment and ROI with multitouch attribution! Discover how higher ed leverages the Galileo platform to track student interactions, make smarter decisions, and stay ahead.
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