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Michael Platinum-Williams

Michael Platinum-Williams

Co-Founder of FriendSift, Digital Product Designer, Husband, Father.

London, United Kingdom

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Michael is a digital product design leader with 15 years of professional experience, operating at the intersection of design services, tech entrepreneurship and design education. He is the co-founder of The Platinum-Williams Company, a digital product design studio specialising in complex SaaS platforms, web apps and AI production workflows. Parallel to his agency work, he is the CEO of FriendSift, a photo-free, values-first platform designed to help adults build genuine friendships based on core values rather than superficial swiping. Beyond building products and businesses, Michael is a passionate design educator and YouTube creator, actively mentoring the next generation on UI/UX craft, systems thinking and career development.

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Area of Expertise

  • Arts
  • Business & Management
  • Consumer Goods & Services
  • Humanities & Social Sciences
  • Information & Communications Technology

Topics

  • Design
  • Product Design
  • UI/UX Design
  • Design Thinking
  • User Experience Design
  • UX Design
  • Design Systems
  • Design Leadership
  • Web Design
  • Design Patterns
  • Customer Centered Design
  • Craftmanship
  • Career Growth
  • Careers & Entrepreneurship
  • Friendship

Michael Platinum-Williams

Co-Founder of FriendSift, Digital Product Designer, Husband, Father.

London, United Kingdom

Links

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