Before founding Project Zero, Michele Clarke worked in the advertising and entertainment industries for over 30 years. She has lived in New York, Los Angeles, San Francisco, London, France and Singapore, and has worked on global, national, and regional brands. Some of the many brands she has worked with include Heineken, Levi Strauss, Pacific Bell, Holland America, Nike, Grey Goose, American Express, Pepsi, AT&T, and many brands under the Unilever and Procter & Gamble umbrellas. She founded and ran her own production company, Manifesto NYC, which she successfully ran for 10 years in Manhattan before giving it all up to start Project Zero, an organization dedicated to restoring the ocean to turn the tide on the climate crisis.