Speaker

Mike Wills

Mike Wills

Vice President of Technology at BlueModus

Seattle, Washington, United States

Mike Wills leads teams at BlueModus to help customers leverage technology effectively. He’s a developer at heart but can’t resist talking about content—if not king, it should be a first-class citizen.

A Content Model Is Not a Design System

How do you set up an Umbraco Implementation to ensure you can reach your audience now and in the future? I learned the hard way that creating a content model with my more familiar design-system thinking would capsize my customer’s omnichannel content strategy.

I'll talk through the big gotchas I ran into and why developers need to first think through this underlying model before jumping into design and code to help bring long-term success.

Mike Wills

Vice President of Technology at BlueModus

Seattle, Washington, United States