
Mike Wills
Vice President of Technology at BlueModus
Seattle, Washington, United States
Mike Wills leads teams at BlueModus to help customers leverage technology effectively. He’s a developer at heart but can’t resist talking about content—if not king, it should be a first-class citizen.
A Content Model Is Not a Design System
How do you set up an Umbraco Implementation to ensure you can reach your audience now and in the future? I learned the hard way that creating a content model with my more familiar design-system thinking would capsize my customer’s omnichannel content strategy.
I'll talk through the big gotchas I ran into and why developers need to first think through this underlying model before jumping into design and code to help bring long-term success.

Mike Wills
Vice President of Technology at BlueModus
Seattle, Washington, United States