A Content Model Is Not a Design System

How do you set up an Umbraco Implementation to ensure you can reach your audience now and in the future? I learned the hard way that creating a content model with my more familiar design-system thinking would capsize my customer’s omnichannel content strategy.

I'll talk through the big gotchas I ran into and why developers need to first think through this underlying model before jumping into design and code to help bring long-term success.